Pentafox Automates Competitive Fare Analysis and Pricing Decisions with the Pricing Portal Platform
See how Pentafox unified flight operations data to improve coordination and regulatory compliance.
Tech Stack
Background & Story
Airline pricing teams traditionally relied on Excel spreadsheets to collect competitor fares, compare them with internal pricing, and manually calculate recommended fares. This process involved maintaining multiple files, applying complex formulas, and continuous manual updates. As a result, pricing decisions were slow, error-prone, and heavily dependent on manpower. The Pricing Portal was introduced to fully digitize and automate the pricing workflow. The platform centralizes competitor pricing, internal fare data, and business inputs into a single system and generates intelligent price recommendations—enabling faster, more accurate, and data-driven pricing decisions.
Mission
- Enable faster and more accurate pricing decisions
- Replace manual, Excel-based analysis with automated pricing recommendations
- Support data-driven pricing through a centralized recommendation engine
Goals
- Eliminate dependency on Excel sheets and manual formula calculations
- Improve pricing accuracy through consistent and rule-based recommendations
- Accelerate pricing operations and decision-making
- Optimize manpower by reducing manual pricing efforts
Challenges
- Heavy reliance on manual Excel-based pricing workflows
- Pricing inputs coming from multiple sources such as competitor fares, internal fares, events, and revenue targets
- High risk of errors due to manual calculations and formulas
- Frequent market changes requiring timely and responsive pricing updates
Solution & Strategy
The Pricing Portal introduced an automated and centralized pricing solution
- Automated ingestion of competitor and internal fare data through scheduled jobs
- Centralized pricing engine to handle all pricing logic in one place
- Rule-based algorithms to generate recommended fares
- Alerting and error-handling mechanisms for missing, delayed, or incorrect data
- Unified dashboards for pricing visibility and decision support
Collaboration
The platform was developed in close collaboration with pricing analysts and business teams to ensure it reflected real-world pricing practices. Existing Excel-based workflows were carefully analyzed and translated into automated logic, while continuous feedback helped refine pricing rules, dashboards, and reports to align with actual business strategies and decision-making processes.
Impact & Results
- Complete elimination of Excel-based pricing calculations
- Faster and more reliable price recommendations
- Significant reduction in manual effort and staffing dependency
- Improved pricing accuracy and consistency
- Centralized visibility of competitor and internal fare data
- Stronger support for revenue management and pricing decisions
Conclusion
The Pricing Portal successfully transformed airline pricing operations from manual, spreadsheet-driven processes into a streamlined and automated system. By centralizing data, automating pricing logic, and delivering intelligent recommendations, the platform improved accuracy, speed, and confidence in pricing decisions—supporting more effective revenue management.
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